12/3/2023 0 Comments Capital one concertsIn 2019, the 23-year-old college student saw Mr. Jena Soliman considers going to concerts a priority and often travels with her friends to see her favorite artists perform. “Your goal should be to be the credit card company’s worst customer,” he said. Pepper suggested reaping the benefits of having a credit card by signing up for one that offers rewards and no fees, and paying the balance in full every month. Before signing up, she researched the best credit cards for students and decided on a Discover card with a $500 limit. Nyazia Martin, a 28-year-old graduate student who lives in Louisville, Ky., saw Reba McEntire at a concert in October and had such a good time that she applied for her first credit card to buy a ticket for another show in Indianapolis. Garcia said she had so far paid off her credit card before the bill was due with money she made from babysitting. Garcia said she consulted with her mother, who explained to her how to use the card responsibly and told her not to use it just for concert tickets. “So I decided to open up a credit card just because I thought it would be easier access to be able to buy the tickets.” “A lot of artists that I’m really into started announcing tours and I was like, ‘Oh god, I don’t have the money in my bank account right now to buy tickets,’” Ms. She recently spent around $800 on tickets to their shows using her first credit card, a Discover card. Leah Garcia, a 21-year-old college student who lives in El Paso, is a fan of artists like Mr. But access to certain exclusive experiences, like a three-day package to the Coachella Valley Music and Arts Festival, requires having an American Express Platinum Card or Centurion card - premium cards with exorbitant annual fees.įor other young fans, getting their first credit cards allowed them to pay for shows they couldn’t immediately afford. American Express offers some cardholders preferential access to tickets for Broadway shows and concerts, in addition to exclusive entrances at some venues. Like Capital One, Citi offers cardholders early access to concert presales through its Citi Entertainment program, which has no fee to access and is available to all Citi credit card and debit card holders. Swift, Harry Styles or Shawn Mendes live in concert is convincing many young music fans to sign up for their first cards. Now, instead of free swag, the chance to see artists like Ms. This practice declined after Congress passed a law known as the Credit CARD Act in 2009 that provided sweeping protections for consumers, including restricting marketing to students on college campuses and at off-campus college events.īut credit card companies have continued to use marketing practices that target young people, including teaming up with their favorite musical acts. More than a decade ago, credit card companies showed up on college campuses to market themselves to students, offering them free food or T-shirts in exchange for filling out applications for their first cards. Smith’s, partially because her mother had encouraged her to start building credit so that she would have a good credit score when she moved into her own apartment, and Ms. Still, getting a credit card was already a goal of Ms. Smith, who has cerebral palsy, was able to get four accessible seats for her and her friends for about $1,013, though she used her debit card because the total exceeded her credit card’s limit. “As I signed up, because of the Taylor presale, I realized the importance of financial literacy and maybe it should be pushed more in schools and colleges,” she said. In addition to getting concert tickets, she hoped the card would help her to build good credit. “Taylor Swift was once again that push,” said Ms. Swift to promote the tour and offered fans preferential access to presale tickets. Smith said she knew she had to “do everything in my power to be able to get tickets.” So she signed up for a card through Capital One, which partnered with Ms. When the 11-time Grammy winner announced her Eras Tour, her first in five years, Ms. The 23-year-old’s most recent rite of passage - getting her first credit card - was also prompted by the singer. After the pop star encouraged fans to vote in the 2018 midterm elections, Ms. Halie Smith’s devotion to Taylor Swift runs so deep that she feels as if she can trust her like a friend.
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